About Assur

We Are a Service Provider & Farmer-Focused Company Making the Hemp Industry Accessible & Profitable

Our Team

Where business development and industry-leading hemp farming collide

When Brian Davis, Jorge Harb, and Jeffrey McPhee combined creative and strategic forces, great things happened. Together—a seasoned lawyer, a trilingual business strategist, and a fourth-generation farmer bound together.

And Assur Technology was born.

Brian Davis Founder

CEO, Founder

Jorge Harb

COO, Director of Engineering

Jeffrey McPhee

Exec. VP Field Operations; Director of Agronomy

Santos Noriega

Plant Manager

Diana Wu


We relate to our farmers.

And we're here to help you achieve a premium product.

We nurture our products—and our process—from the very beginning.

Our proprietary technology promises products that are faster to market with better quality and a greater efficiency.